About CBR

Chinese Market Expert

Founded in 1998, CBR is one of the most experienced market research companies in China.

We are a full service agency, providing both data collection and research analysis for qualitative and quantitative research.

We provide analysis and market strategy hand-in-glove, as well as interpretations and recommendations for major multinationals.

Word-Class Services

CBR is a member of ESOMAR, which allows us to keep updated about the latest international research techniques. You can read more about this in our news section.

Our international affiliations are built on the foundation of our strict compliance with international operational norms of the research industry.

We are expert in specialized project types, such as auto clinics, pricing surveys, HUT, retail exit interviews, home observations, and many others.

Our Key Research industries are: FMCG (fast-moving consumer goods), luxury products, durables. Automobiles, B2B research, IT and retail.

Our Company Strengths
  • A Nationwide coverage: Our long-term partnership with an American Fortune 500 company has helped us establish a national network of fieldwork agents in over 200 cities in China. This is a unique advantage for CBR, as few research agents can afford to maintain such a huge network.
  • Professional and skilled fieldwork personnel
  • Comprehensive data collection methods
  • Advanced Data-Analysis Tools and software packages
  • Statistics Expertise
  • Excellent quality controls
  • Outstanding Moderators
  • Profound understanding of the market and a creative approach in everything we do.

Our Team

Research Department

  • Mr. Danny Feng, General Manager and Research Director, has 15 years experience in the market research industry having conducted well over 2000 focus group discussions, and specialises in luxury products and automobile projects.

Qualitative Department

  • Ms. Chan Wu, Chief Senior Qualitative Moderator, began working in the market research industry since 1993 and has been involved in all different kinds of research.

Quantitative Department

  • Mr. Kevin Xing, Quantitative Research Deputy Director, qualified with an MSC in quantitative economics and a BA in English literature, he specialises in market intelligence and consultancy.

  • Mr. Joseph Xiang, Deputy Technical Director, specialises in statistical analysis and has published a number of well-known academic articles on the subject <Marking Research>.

  • Mr. William Wang, Quantitative Research Deputy Director, began working in the market research industry since 1988, has managed thousands of quantitative and qualitative projects about behavior research, market trend research, lifestyle research, etc.

Fieldwork Department

  • Mrs. Sherry Zhu, Deputy General Manager and Fieldwork Director, oversees fieldwork control for projects and also shows her professional versatility as a moderator in fashion, I.T. and automobile projects.

  • Mr. Zhengyu Gu, Senior Fieldwork Manager, has over a decade of experience in controlling fieldwork flow in projects spanning multiple cities.

  • Mr. Ning Shen, Senior Fieldwork Manager, has various experiences in fieldwork. He now supervises his team in recurring projects.

Account Department

  • Mr. Youssef Benbouhia
    Deputy Account Director, graduated from Carnegie-Mellon University with an MBA, speaks English, French and Arabic fluently, with previous international experience in channel management and strategy consulting with a strong focus on IT and media.

  • Mr. Takumi Abe
    Account Executive, speaks Japanese and Chinese fluently, has several years working experience in finance and internet industry.

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